The entry gets all the attention, but the exit is where you actually make or lose money. Many traders struggle with exits - they hold losers too long hoping for recovery, or they cut winners too quickly out of fear. In this guide, you will learn systematic exit strategies that remove emotion and maximize your swing trading profits.
Why Exits Are Harder Than Entries
Exits are psychologically more challenging than entries:
The exit dilemma: Exit too early and you leave money on the table. Exit too late and you give back profits. There is no perfect exit - only systematic exits that work over time.
- Greed: Makes you hold winners too long, hoping for more
- Fear: Makes you exit winners too early, scared of giving back gains
- Hope: Makes you hold losers too long, praying for recovery
- Ego: Makes it hard to admit you were wrong
The Two Exit Decisions
Every trade has two potential exits:
- Stop loss exit: Where you will exit if the trade goes wrong
- Profit target exit: Where you will exit if the trade goes right
Both should be planned before you enter the trade, not decided in the heat of the moment.
Stop Loss Placement Strategies
Strategy 1: Below Support
Place your stop loss below a clear support level:
- Recent swing low
- Moving average (20-day or 50-day)
- Trendline support
- Key Fibonacci level
Support-Based Stop Example
You enter a stock at $52 that bounced off 20-day MA support at $50.
- Support level: $50 (20-day MA)
- Stop loss: $49.50 (slightly below support)
- Risk per share: $2.50
If price breaks below support, your thesis is wrong and you exit.
Strategy 2: ATR-Based Stop
Use the Average True Range (ATR) to set stops based on volatility:
- Calculate the stock's 14-day ATR
- Place stop 1.5x to 2x ATR below your entry
- This adjusts for each stock's unique volatility
ATR-Based Stop Example
Stock trading at $100 with 14-day ATR of $3
- Entry: $100
- 2x ATR stop: $100 - ($3 x 2) = $94
- This stop gives room for normal volatility
Strategy 3: Percentage Stop
Simple but less precise - exit if the stock drops a fixed percentage:
- Common levels: 5%, 7%, or 8% from entry
- Easy to calculate and consistent
- May not align with actual support levels
Profit Target Strategies
Strategy 1: Fixed Risk/Reward Ratio
Set your profit target based on a multiple of your risk:
- 2:1 ratio: Target 2x your stop loss distance
- 3:1 ratio: Target 3x your stop loss distance
- Example: Risk $3 per share, target $6 or $9 profit
Strategy 2: Resistance-Based Targets
Exit at logical resistance levels where sellers may appear:
- Previous swing highs
- Round numbers ($50, $100)
- Moving averages on higher timeframes
- Fibonacci extension levels
Strategy 3: Measured Move Targets
For pattern trades, project the pattern's height from the breakout:
- Measure the height of the pattern (flagpole, cup depth, etc.)
- Add that distance to the breakout point
- This becomes your target
Pro tip: Use the first major resistance level for your initial target. You can always let partial profits run with a trailing stop.
Trailing Stop Strategies
Trailing stops let you capture more of a winning move while protecting profits:
Moving Average Trail
Exit when price closes below a key moving average:
- Aggressive: Trail with 10-day MA
- Moderate: Trail with 20-day MA
- Loose: Trail with 50-day MA
Swing Low Trail
Move your stop up to below each new higher low:
- Initial stop below entry swing low
- As stock makes new highs, it creates new higher lows
- Move stop to below each new swing low
- Exit when price breaks the most recent swing low
ATR Trailing Stop
Trail your stop at a fixed ATR distance from the highest close:
- Track the highest closing price since entry
- Set stop at 2x ATR below that high
- As price rises, stop rises with it
ATR Trailing Stop Example
Stock entered at $100, ATR = $3, trailing at 2x ATR
- Day 1: High close $102, stop at $96
- Day 5: High close $108, stop at $102
- Day 8: High close $112, stop at $106
- Day 10: Stock closes at $105, below stop - exit
You captured $5 of a $12 move, exiting before the reversal continued.
Partial Exit Strategies
Taking partial profits can balance locking in gains with letting winners run:
The 50/50 Method
- Exit 50% of position at first target (1:1 or 2:1 R)
- Move stop to breakeven on remaining 50%
- Let the rest run with a trailing stop
The 1/3 Method
- Exit 1/3 at first resistance level
- Exit 1/3 at second resistance level
- Trail the final 1/3 with a moving average
Exit Signals to Watch
These signals suggest it may be time to exit, even before your target:
Technical Warning Signs
- Bearish reversal candles: Shooting star, bearish engulfing at resistance
- Volume exhaustion: Very high volume day without price follow-through
- RSI divergence: Price makes new high but RSI makes lower high
- Moving average break: Price closes below key MA
Fundamental/Contextual Signs
- Unexpected negative news or earnings
- Sector rotation away from your stock's sector
- Overall market breaking down
- Your original thesis is no longer valid
Time-Based Exits
Sometimes the best exit is based on time, not price:
- Maximum hold period: Exit if trade has not worked in 10 to 15 days
- Before earnings: Exit before earnings announcements to avoid gaps
- Before weekends: Some traders reduce exposure Friday afternoon
- Options expiration: Exit options positions before the final week
Analyze Your Exit Performance
Pro Trader Dashboard tracks where you exited every trade compared to where you could have. See if you are leaving money on the table or cutting winners too early.
Exit Rules Checklist
Before entering any trade, know these three things:
- Stop loss: Exactly where will you exit if wrong?
- Initial target: Where is the first logical profit-taking zone?
- Trailing strategy: If the trade runs, how will you trail your stop?
Common Exit Mistakes
- No stop loss: Hoping a loser will recover
- Moving stops further away: Widening stops to avoid getting stopped out
- Exiting too early: Taking profits at 5% when the trade could have made 20%
- No profit target: Holding without a plan until the trade reverses
- Ignoring warning signs: Staying in despite clear reversal signals
Summary
Successful exits are planned, not improvised. Set your stop loss and profit target before entering. Use trailing stops to capture more of winning moves. Take partial profits to balance certainty with upside potential. Watch for exit signals that warn of reversals. Most importantly, follow your exit plan regardless of how you feel in the moment.
Ready to learn more? Check out our guides on risk management or entry timing.