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Return on Equity (ROE) Explained: Complete Guide

Return on Equity (ROE) is one of the most important metrics for evaluating a company's profitability. It tells you how efficiently a company uses shareholder capital to generate profits. Warren Buffett considers ROE one of the key indicators of a quality business. This guide will teach you everything you need to know about ROE.

What is Return on Equity?

Return on Equity measures how much profit a company generates for every dollar of shareholder equity. It answers the question: how effectively is management using the money shareholders have invested?

The Formula: ROE = Net Income / Shareholders Equity. An ROE of 15% means the company generates $0.15 of profit for every $1 of shareholder equity.

How to Calculate ROE

You need two numbers from the financial statements:

Example Calculation

Company XYZ reports:

This means the company generated a 20% return on shareholder investment.

What is a Good ROE?

The answer depends on the industry, but here are general guidelines:

Below 10%

Generally considered weak. The company may not be using capital efficiently or may have structural problems.

10% to 15%

Average performance. Acceptable for capital-intensive industries like utilities or manufacturing.

15% to 20%

Good performance. Indicates effective management and solid competitive position.

Above 20%

Excellent performance. Often indicates a competitive advantage or efficient business model. However, investigate whether high ROE is driven by excessive leverage.

Typical ROE by Industry

The DuPont Analysis: Breaking Down ROE

The DuPont analysis decomposes ROE into three components to understand what drives it:

ROE = Profit Margin x Asset Turnover x Financial Leverage

1. Profit Margin (Net Income / Revenue)

Measures how much of each dollar of sales turns into profit. Higher is better.

2. Asset Turnover (Revenue / Total Assets)

Measures how efficiently assets generate sales. Higher means better asset utilization.

3. Financial Leverage (Total Assets / Shareholders Equity)

Measures how much debt the company uses. Higher leverage amplifies ROE but also increases risk.

DuPont Analysis Example

Two companies both have 18% ROE but achieve it differently:

Company A (High Margin):

Company B (High Leverage):

Company A's ROE is higher quality because it comes from profitability, not debt.

Why High ROE Can Be Misleading

A high ROE is not always good. Watch out for these situations:

High Leverage

Companies with lots of debt have lower equity, which inflates ROE. This high ROE comes with higher risk. Always check the debt to equity ratio alongside ROE.

Negative Equity

If a company has negative shareholders equity (liabilities exceed assets), ROE becomes meaningless or misleading. Negative equity is usually a red flag.

One-Time Gains

A large one-time gain (like selling a division) can temporarily boost net income and ROE. Look at normalized or operating earnings for a true picture.

Share Buybacks

Stock buybacks reduce equity, which increases ROE even if profits stay flat. This is not necessarily bad, but understand what is driving the ratio.

ROE vs ROA: What is the Difference?

Both measure profitability, but they have different perspectives:

The gap between ROE and ROA indicates leverage. A company with much higher ROE than ROA is using significant debt.

ROE vs ROA Example

ROE is double ROA because half of assets are funded by debt.

How to Use ROE in Your Analysis

Step 1: Calculate the Basic ROE

Divide net income by shareholders equity. Use average equity (beginning plus ending divided by 2) for more accuracy.

Step 2: Compare to Peers

How does the company's ROE compare to competitors? Industry leaders often have higher ROE.

Step 3: Analyze the Trend

Is ROE stable, improving, or declining over 5 years? Consistent ROE above 15% is a sign of a quality business.

Step 4: Do the DuPont Breakdown

Understand what drives ROE. Prefer companies where ROE comes from margins and asset efficiency rather than high leverage.

Step 5: Check the Debt Level

Compare ROE to the debt to equity ratio. High ROE with high debt is riskier than high ROE with low debt.

Red Flags to Watch For

ROE and Stock Selection

Many successful investors use ROE as a key screening criterion:

Track ROE Across Your Portfolio

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Summary

Return on Equity measures how efficiently a company uses shareholder capital to generate profits. An ROE above 15% is generally good, but always compare to industry peers. Use the DuPont analysis to understand what drives ROE, and be cautious of high ROE achieved through excessive leverage. Consistent, high-quality ROE is a hallmark of excellent businesses.

Ready to learn more? Check out our guide on Return on Assets or learn about profit margin analysis.