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Price Momentum: Trading the Trend

Price momentum is one of the most reliable phenomena in financial markets. Stocks that have been going up tend to continue going up, and stocks that have been going down tend to continue falling. Understanding how to trade momentum can significantly improve your trading results.

What is Price Momentum?

Price momentum measures the rate at which a stock's price is changing. Strong upward momentum means prices are rising quickly, while strong downward momentum means prices are falling rapidly.

The momentum effect: Academic research has shown that stocks with strong recent performance tend to outperform over the next 3-12 months. This persistence of returns is the foundation of momentum trading.

Measuring Price Momentum

Rate of Change (ROC)

The simplest momentum measure:

Momentum Indicator

Price Percentage Change

Momentum Trading Strategies

1. Trend Following

The classic momentum approach:

Trend Following Example

A stock breaks out above its 52-week high on strong volume.

You enter a long position with a stop below the breakout level.

As the stock rises, you trail your stop using the 20-day moving average.

You exit when the stock closes below the 20-day MA.

2. Momentum Breakouts

Trade breakouts from consolidation patterns:

3. Pullback Trading

Buy strong stocks during temporary weakness:

Warning: Momentum Can Reverse Quickly

Momentum stocks can experience sharp reversals when the trend ends. Always use stop losses and never let a winning trade turn into a big loser. The same momentum that pushed the stock up can push it down just as fast.

Momentum Confirmation Signals

Strong Momentum Signs

Weakening Momentum Signs

Momentum Across Timeframes

Momentum works across different timeframes:

Common Momentum Mistakes

Risk Management for Momentum Trading

Track Your Momentum Trades

Pro Trader Dashboard helps you analyze which momentum setups work best for your trading style.

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Summary

Price momentum trading capitalizes on the tendency for winning stocks to keep winning. By measuring the rate of price change and following established trends, momentum traders can ride strong moves while managing risk with disciplined stop losses. The key is entering with the trend, letting winners run, and cutting losers quickly.

Learn more: Relative Strength Analysis and Volume Momentum Analysis.