Many traders focus on entries but neglect their exits. The truth is, your exit strategy determines whether you keep your profits or give them back to the market. This guide covers the essential exit signals every day trader needs to know, from taking profits to cutting losses.
Why Exits Matter More Than Entries
You can have a mediocre entry and still make money with a great exit. But a perfect entry with a poor exit often results in losses. Consider this: you control when you exit, but the market controls whether your thesis was right. Smart exits maximize wins and minimize losses regardless of entry quality.
The exit paradox: Taking profits too early leaves money on the table. Taking profits too late gives gains back. Finding the balance is the key to consistent profitability.
Profit-Taking Exit Signals
Knowing when to take profits is crucial for locking in gains:
1. Technical Target Reached
Set your profit target before entering the trade based on technical levels:
- Previous resistance: Exit longs when price reaches prior resistance levels.
- Measured move: The breakout distance projected from the breakout point.
- Round numbers: Stocks often stall at psychological levels like $50, $100.
- Daily high/low: Prior day's high or low often acts as a target.
Technical Target Example
You buy stock ABC at $48 after it breaks out of a $46-48 range (a $2 range). Using a measured move, your target is $50 ($48 + $2). The stock rallies and hits $50.10.
- Action: Exit the full position at $50 or scale out 50% at $49, 50% at $50
- Result: Locked in $2 per share profit
2. Risk-Reward Target Reached
If you entered with a specific risk-reward in mind, exit when you achieve it:
- 2:1 target: If you risked $0.50, exit when you make $1.00.
- 3:1 target: For high-quality setups, aim for 3x your risk.
3. Momentum Exhaustion
Watch for signs that momentum is fading:
- Volume decline: Each push higher comes on less volume.
- Candle size shrinking: Smaller candles indicate weakening momentum.
- RSI divergence: Price makes new highs but RSI makes lower highs.
- Failure to break level: Price tests resistance multiple times but cannot break through.
Stop Loss Exit Signals
Your stop loss is your emergency exit. Here is how to set it properly:
Technical Stop Loss Placement
- Below support: Place stops just below key support levels.
- Below the entry candle: The low of your entry candle as your stop.
- Below VWAP: For long trades, if price closes below VWAP.
- Moving average break: Price closing below the 9 or 20 EMA.
Stop loss rule: Your stop should be at a level where your trade thesis is invalidated. If you bought because of a breakout, your stop goes below the breakout level.
Time-Based Stops
Sometimes the market tells you nothing. If your trade is not working within a reasonable time frame, consider exiting:
- Dead trade: If the stock barely moves for 30-60 minutes, the setup may be invalid.
- End of day: Close positions before 4 PM if you do not want overnight exposure.
- Before major news: Exit before Fed announcements or earnings if you cannot handle the volatility.
Trailing Stop Strategies
Trailing stops let winners run while protecting profits:
1. Moving Average Trail
Move your stop to stay below a rising moving average:
- Use the 9 EMA for aggressive trailing
- Use the 20 EMA for more room
- Exit when price closes below the moving average
2. Swing Low Trail
After each new high, move your stop to below the most recent swing low. This method gives the trade room to breathe while protecting against reversals.
Trailing Stop Example
You buy stock XYZ at $25 with an initial stop at $24.50 (-$0.50 risk).
- Stock rises to $26, pulls back to $25.50, then rallies
- Move stop to $25.40 (below the $25.50 swing low)
- Stock rises to $27, pulls back to $26.30, then rallies
- Move stop to $26.20 (below the $26.30 swing low)
- Stock rises to $28, then reverses and hits your $26.20 stop
Result: You captured $1.20 profit per share instead of exiting too early or giving back all gains.
3. Percentage Trail
Trail your stop a fixed percentage below the highest price reached:
- 2-3% for volatile stocks
- 1-2% for stable stocks
- Adjust based on the stock's typical volatility (ATR)
Scaling Out of Positions
You do not have to exit all at once. Scaling out balances profit-taking with letting winners run:
Common Scaling Strategies
- Half at 1:1, half at 2:1: Take 50% profit at first target, let rest run to second target.
- Thirds: Exit 1/3 at first target, 1/3 at second target, trail the rest.
- Move stop to breakeven: After taking partial profits, move stop to entry price.
Pro tip: Once you have taken partial profits and moved your stop to breakeven, the remaining position is essentially a free trade. You cannot lose money even if the stock reverses.
Warning Signs to Exit Immediately
Some situations call for immediate exits regardless of your original plan:
- News against your position: Unexpected negative news while you are long.
- Market crash: Sudden market-wide selling pressure.
- Lost thesis: The reason you entered no longer applies.
- Unusual volume spike: Massive volume against your position.
- Gap through stop: If price gaps past your stop, exit immediately.
Common Exit Mistakes
Avoid these errors that destroy trading profits:
- Moving stops further away: Never widen your stop to avoid taking a loss.
- Hoping for recovery: Hope is not a strategy. Exit losers quickly.
- Taking profits too quickly: Let winners develop before cashing out.
- No exit plan: Deciding exits in the heat of the moment leads to poor decisions.
- Ignoring your rules: If your system says exit, exit. Do not second-guess.
Creating Your Exit Plan
Before every trade, define:
- Where is my stop loss? (Maximum loss)
- Where is my first profit target?
- Will I scale out or exit all at once?
- How will I trail my stop if the trade goes well?
- What would make me exit early?
Analyze Your Exit Performance
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Summary
Master your exits to master your profits. Use technical targets, risk-reward ratios, and momentum signals to take profits. Place stop losses at levels where your thesis is invalidated. Trail stops using moving averages or swing lows to let winners run. Consider scaling out to balance profit-taking with trend-riding. Most importantly, have an exit plan before you enter any trade.
Complete your trading knowledge by learning about entry signals and position sizing strategies.